Learnings & Insights from Tackle’s 2022 State of Cloud Marketplaces Report
Cloud Marketplaces aren’t just a risky play for early adopters anymore. They must be part of every software seller’s long-term Cloud go-to-market strategy.
The uncertain economic conditions of the past few years have highlighted that sellers need to be thinking about how to access buyers’ budgets in new ways, and the clouds represent a massive opportunity for this. Cloud budgets have been consistently growing, despite reductions in other software budgets.
Every year, Tackle surveys leaders at software companies across industries and sizes to inform our annual State of Cloud Marketplaces Report. Respondents share their experiences with and expectations of selling and buying through the cloud to help us understand critical trends about the future of software sales.
Join us for a webinar to hear Tackle’s CEO John Jahnke, and VP of Marketing, Nicole Smith, discuss key shifts in buyer behavior, how sellers are evolving in the digital era and predictions for the year ahead. We'll talk about:
The durability of cloud budgets and how sellers can attach to them
The impact of co-sell and Cloud Marketplace on deal velocity and efficiency
How going to market with the Cloud Providers complements the evolution of traditional selling models
All registrants will get un-gated access to the full report after the webinar.