GUIDE

The Product-Led Growth Playbook for Cloud GTM

Your blueprint for building PLG that scales through cloud marketplaces.

Product-led growth is reshaping how B2B SaaS companies acquire and expand customers—and cloud marketplaces are the fastest path to making it work.

This introduces new possibilities for your revenue engine: self-service trials that convert to enterprise deals, usage-based pricing that scales with value, and cloud provider relationships that accelerate expansion.

Throughout this playbook, we'll show you how to:

  • Design acquisition, activation, and conversion flows that eliminate friction
  • Align product, sales, marketing, and finance around a hybrid PLG motion
  • Build monetization models that work across AWS, Microsoft, and GCP
  • Launch your PLG motion in 90 days with clear KPIs and team responsibilities

“To sell to the modern buyer, you need to decide: are you going to be product-led or will you be disrupted?"
- Wes Bush, bestselling author of Product-Led Growth