Buyers are flocking to the Microsoft Commercial Marketplace, and it’s more important than ever that startups have a place there to take advantage of the major incentives that come with selling through the cloud. But navigating Cloud Marketplace can be a challenge, especially for startups with limited resources.
Once in the Marketplace, startups need to figure out how to optimize and build momentum. A big part of that depends on how they partner with the Cloud Providers and the level of investment they put in. Co-selling, Cloud go-to-market, and programs aimed specifically at startups are key to fully benefiting from Cloud Marketplace.
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