According to Tackle’s 2022 State of Cloud Marketplaces Report, unlocking co-sell opportunities is the number one reason why sellers want to sell on Marketplace. ISVs have recognized the benefits of a formalized co-sell program with their Cloud Partners including reaching more customers, generating more revenue faster and more efficiently, and growing their cloud business.
There’s much to be gained, but it requires deliberate planning, cross-functional buy-in and collaboration, building meaningful relationships, and data to help make the most of your co-sell partnership. Figuring out where to start can be difficult, which is why Tackle created this helpful guide.
Download the guide to learn:
How to get started and build an effective co-sell practice
Levers you can pull to optimize your strategy as you transact more business
Best practices for working with each of the hyperscaler cloud providers
